Rachel Jackson, the founder of the eponymous British jewellery brand known for its contemporary and meaningful designs, is creating significant impact with her continuous support of the Choose Love charity.
“At Rachel Jackson, we’re committed to using business as a force for good and our heartland is human connection. The ‘Choose Love’ message is so simple yet so powerful, connecting with people from all walks of life and enabling everyone to contribute in some way.” Rachel Jackson, Founder & CEO
Through the funds raised, Rachel Jackson has supported some hugely impactful projects, including Zardozi and ECPAT. Zardozi is a local Afghan organisation empowering women through community business centres. WithRachel Jackson's support they have launched additional centres benefiting 370 families and approximately 2,553 people. The ECPAT PROTECT in Calais, aimed at preventing and protecting children from sexual abuse and exploitation from trafficking, has also received support from Rachel Jackson. Through this initiative, 94 unaccompanied children have received social, legal, and psychological support.
In 2022, we partnered with co-founder of the charity Dawn O’Porter to create a limited edition ‘Love’ necklace, raising an impressive £60,000.
The collaboration with Dawn O’Porter began when Rachel shared her expertise during Dawn's research for the book 'Cat Lady’ in which the lead role was a jewellery designer. Rachel learnt of Dawn’s connection to Choose Love and this sparked a shared passion for helping those in need and led to the creation of a charity necklace. Rachel's personal connection to the cause, with her mother being a refugee of war, further fuels her commitment to the charity.
Philli Boyle, Director of Partnerships says, "We are blown away by the huge £100k raised last year by Rachel Jackson and her amazing team, in collaboration with the brilliant Gemma Styles. At Choose Love we rely on the passion and creativity of many generous people, all contributing in a wide range of ways, to enable us to continue the work we do all over the world. This partnership is the perfect example of this. As a small independent business in the current climate it's quite astonishing that
they managed to have such a massive social impact. Many peoples' lives will be touched by this kindness. "
About the partnership
